San Francisco Public Relations Bay Area Communications PR

Barbara is a strategic communications professional with 20 years high-tech public relations and journalism experience. She has directed and implemented public relations programs for more than 75 technology companies. Prior to founding Reichert Communications in 2002, Barbara was a partner at McLean Public Relations. Before that, she served as a Director on the management team at the Horn Group and an Account Supervisor at Wilson McHenry Company. Barbara has led company launches for numerous startups and helped Marketing Icon Geoffrey Moore successfully publicize his book, Inside the Tornado. Barbara also gained a keen understanding of startups from the inside, while holding an executive management position as VP of Corporate Communications for Aceva Technologies, a software startup in the Silicon Valley that secured more than $50 million in venture financing.

Reichert began her career as a reporter and producer for KTWO Television, a statewide television station in Wyoming. She also worked as a city beat reporter for the Casper Star Tribune. She has a Bachelor of Arts degree from the University of Montana, School of Journalism with an emphasis in broadcast news and minor in psychology.

Renee Newby has over 15 years of combined journalism and media relations experience. She has deep relationships with journalists at the top trade and business press titles. Her quick wit and boundless enthusiasm translates into consistent media success for clients. She has long-standing relationships with marketing trade and business press and has successfully placed articles in USA Today, The New York Times, The Wall Street Journal, BusinessWeek, Fortune and The Economist. Newby is also experienced in local and national radio and television media where she has booked clients on David Letterman, Ellen DeGeneres and Good Morning America.

Newby’s core competency is working with fast-growing technology startups in all dimensions of online marketing. From social commerce to web analytics, Newby has worked with companies like Coremetrics, Bazaarvoice, Offermatica, Responsys and Metacafe. Newby has a B.A. in Journalism from The Ohio State University with an emphasis in Public Relations.

Sarah Kavanagh is a communications professional with more than 17 years of public relations experience. She has skillfully promoted companies and products in the digital video, graphics, consumer electronics, engineering and application development markets with clients that include Harmonic Inc. and its Rhozet business unit, Thomson Grass Valley/Canopus, and Avvenu -- a Web 2.0 remote access and sharing service.

Kavanagh’s background includes extensive client relationship building, strategic planning and crisis management experience, as well as active media relations. Her years of experience have forged an image of aggressiveness tempered with strategic insight that allows her to work closely with the management team to craft the right message and communicate it to the world.

Tom Jalbert brings over a decade of Network Engineering, Systems Administration and Mechanical Engineering experience to the RCL team. Jalbert founded Jalbert Systems in 2004 where he has provided IT consulting services for start-ups and mid-size enterprises such as Anshen + Allen Architects, Synarc and Electric Cloud, with a strong focus on implementation of Open Source systems and software. He also has extensive experience providing consulting and IT services to companies in numerous vertical markets including venture capital, architecture, legal, medical and software development. Jalbert has a Bachelor of Science degree in Mechanical Engineering from the University of Maine.